User Growth Specialist
EBC Group
- Kuala Lumpur
- RM 4,000-7,000 per month
- Permanent
- Full-time
- Develop and execute effective EDM strategies to drive user engagement and retention.
- Design eye-catching email campaigns, leveraging personalization and segmentation.
- Implement A/B testing to optimize email content and delivery.
- Coordinate end-to-end logistics for live events to enhance brand visibility.
- Create compelling event marketing materials and promotional content.
- Collaborate with cross-functional teams to ensure a seamless event experience.
- Devise and implement strategies to attract and acquire new users.
- Collaborate with product teams to optimize user onboarding experiences.
- Leverage data and analytics to identify growth opportunities and user behavior patterns.
- Generate creative content for EDM campaigns, event promotions, and user acquisition initiatives.
- Collaborate with design teams to create visually appealing materials.
- Craft persuasive copy for EDMs, event invitations, and user-focused communications.
- Monitor and analyze performance metrics for EDM campaigns, events, and user growth initiatives.
- Provide insights and recommendations for continuous improvement.
- Implement tracking mechanisms to measure the success of user acquisition efforts.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in EDM campaign management, event planning, and user growth strategies.
- Proficient in email marketing tools and analytics platforms.
- Strong project management, organizational, and analytical skills.
- Excellent and meticulous written and verbal communication abilities.
- Creativity and a strategic mindset focused on user acquisition.