Client Background: GLC Industry : Real Estate/Properties Location: Johor Bahru, Johor Headcount: 1 Position Title : Head of Content & Branding Unit Tenure: Permanent Remuneration: RM10,000 - RM15,000 Responsibilities . Enhance and position Company's brand to reflect its identity and credibility as an Investment Holding Corporation, ensuring alignment with corporate values and stakeholder expectations. . Lead the creation of high-quality, relevant content to drive sustained organic growth and engagement across Company's social media channels. . Manage the development, planning, and quality control of Company TV content, ensuring alignment with key messaging, branding guidelines, and audience expectations. . Oversee brand governance across all digital and physical channels, ensuring consistent messaging, visual identity, and tone of voice. . Plan, coordinate, and execute impactful events that strengthen Company's brand visibility and stakeholder relationships, ensuring smooth delivery and strategic alignment. . Establish and maintain strong relationships with internal teams, external partners, media, and strategic collaborators to promote Company's branding initiatives effectively. . Identify and develop branding collaborations with strategic partners that amplify Company's visibility and reinforce brand values. . Analyse performance metrics for content, campaigns, and branding initiatives to refine strategies and improve impact. . Support corporate communications during sensitive or high-visibility situations, ensuring brand integrity and consistent messaging. . Monitor and track the department's budget regularly, ensuring optimal allocation of resources to branding and content initiatives while maintaining cost-efficiency. Requirement . Bachelor's Degree in Media & Communication or a related field . Minimum of 12 years of experience in journalism, broadcasting, branding, marketing communications, public relations, media analysis, or corporate communications . Strong brand strategy and corporate identity development . Excellent content creation and storytelling skills . Social media management with focus on organic growth . Event planning and execution . Strong stakeholder engagement and communication . Team leadership and cross-functional collaboration . Creative direction and visual branding knowledge