
Key Account Manager, eCommerce
- Kuala Lumpur
- Permanent
- Full-time
- Manage the full eCommerce customer P&L: sell-in, trade spend, marketing investment, and net revenue
- Drive off-take growth through data-backed commercial plans and execution
- Optimize investment returns by analysing ROI across campaigns and platforms
- Translate Reckitt's brand and commercial priorities into customer-level growth plans
- Lead monthly and quarterly business reviews (QBRs) with customers and internal stakeholders
- Execute Joint Business Plans (JBPs), platform growth initiatives, and category development priorities
- Serve as the primary contact for eCommerce platforms, E-distributor and customers
- Collaborate cross-functionally with marketing, finance, supply, and demand planning teams
- Act as the key enabler for Reckitt's customer experience and issue resolution processes
- Drive accurate demand forecasting in partnership with demand planning
- Ensure optimal stock health, availability, and fulfilment for campaigns and day-to-day operations
- Anticipate and resolve supply risks, stock-outs, or overstock situations
- Possess strong know-how of key eCommerce platforms' mechanics (pure players, quick commerce) - from promotional tools, search optimization, content strategy to backend ops
- Leverage platform analytics and insights to steer commercial decisions
- Track and improve Brilliant Basics KPIs (content health, availability, delivery, traffic)
- Actively contribute ideas and solutions in team discussions and leadership touchpoints
- Champion a continuous improvement and test-learn-scale approach
- Demonstrate agility, resilience, and a bias for action in a dynamic digital landscape
- Bachelor's degree in Business, Marketing, or related fields
- 3-7 years of experience in eCommerce account management, digital sales, or category management (experience with Shopee, Lazada, TikTok or brand preferred)
- Strong understanding of online retail mechanics, digital marketing levers, and commercial operations
- Hitting NR and GM targets
- Efficient investment management (TI/NR%)
- High platform health (availability, content score, delivery)
- Strong internal & customer engagement
- Flawless execution of key campaigns and NPD launches