Senior Marketing Executive
Love, Bonito
- Kuala Lumpur
- Permanent
- Full-time
- A passion for omnichannel marketing and storytelling with a strong consumer instinct
- A passion and genuine interest in our brand and mission, and the ability to think strategically in a customer-centric, user-driven way
- Extreme ownership with a performance-driven mentality
- Data-driven with business acumen and analytic skills
- Strong ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
- Project management skills with high attention to detail, multitasking and execution abilities
- Ability to effectively communicate, build strong relationships and influence stakeholders across all functions and levels.
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We're Better Together; A Growth Mindset!
- Support Marketing Manager to strategize, plan and execute 360 marketing omni-channel campaigns that drive brand awareness, generate traffic to website and stores, build engagement with our community in Malaysia in KL City and Penang, and spark customer acquisition. This includes but not limited to events, brand and corporate partnerships, managing influencers and media
- Execute compelling, engaging, performance-driving brand-led campaigns across multiple marketing touchpoints; ensuring a smooth customer journey online and in-stores
- Conduct weekly post-mortem analysis to measure performance and come up with concrete & effective improvements and immediate next steps across all marketing channels in Malaysia.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures, and stay current on trends, social issues, and consumer trends and identify creative proactive campaigns
- Comfortably lead conversations with all relevant cross-functional stakeholders to drive creative solutions, i.e. HQ Brand, HQ Digital Marketing, HQ Brand Ambassador, Retail Operations, Content, Creative, Growth and Technology, especially when it comes to new collections, features and process improvements
- 3+ years of relevant work experience in marketing or communications with an omnichannel or direct-to-consumer brand marketing or communication role, or from an advertising agency ideally in account management or account management-planner hybrid role
- Solid hands-on experience on how to plan and end-to-end marketing rollout for new campaigns
- Able to make data-informed decisions for a marketing plan, comfortable with reading data and turning insights into operational, effective and impactful campaign execution using tools like Excel and Tableau
- Relevant degree from top university in business, marketing communications or other relevant fields
- A dynamic, no corporate-BS environment to learn, grow, and really make an impact
- Full corporate insurance
- Staff discounts
- Hybrid
- Claimable office parking fee
- Birthday leave