Senior Executive Marketing

• Collaborate with senior management to define marketing objectives, target audiences, and key performance indicators (KPIs).

• Conduct market research to identify trends, customer preferences, and competitive landscape.

• Manage and enhance the companys brand image and reputation in the automotive market.

• Develop and implement branding strategies to create a strong market presence.

• Coordinate with internal teams and external agencies to ensure the successful execution of marketing initiatives.

• Collaborate with product management teams to develop marketing strategies for new product launches and updates.

• Plan and coordinate events such as product launches, trade shows, and sponsorships.

• Ensure effective representation of the company at industry events.

• Work closely with cross-functional teams, including sales, product development, and communications, to ensure alignment and consistency in messaging.

• Monitor expenses and demonstrate a return on investment (ROI) for marketing activities.

• Prepare regular reports for senior management, highlighting key metrics and areas for improvement.

• Develop and maintain positive relationships with media outlets and influencers.

• Handle media inquiries and coordinate public relations efforts to manage the companys public image.

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

• Bachelors degree in Marketing, Business Administration, Communications, or a related field. A masters degree may be preferred but is not always mandatory.

• 4 years and above of relevant experience in marketing, with a focus on the automotive industry or a related field.

• In-depth understanding of the automotive industry, including market trends, customer behavior, and competitor landscape.

• Proficiency in digital marketing, traditional media, and other marketing channels.

• Ability to analyze market data, conduct market research, and derive actionable insights.

• Proficient use of analytics tools to measure campaign effectiveness and make data-driven decisions.

• Familiarity with SEO, SEM, and other digital marketing strategies.

• Ability to develop innovative and impactful marketing campaigns.

• Effective project management skills to plan, execute, and oversee marketing initiatives within established timelines and budgets.

• Ability to work collaboratively with cross-functional teams, including sales, product development, and communications.

• Experience in developing and managing marketing budgets.

• Previous experience in leading or supervising a marketing team.

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