Event & Experiences Marketing Specialist
IBM
- Petaling Jaya, Selangor
- Permanent
- Full-time
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.At IBM Japan, we're at the forefront of driving B2B marketing in cutting-edge areas such as AI, cloud computing, and cybersecurity. By utilizing IBM's unique global insights and case studies, we craft and execute diverse marketing strategies that range from digital engagements to in-person gatherings tailored to specific companies, all aimed at addressing the ever-evolving business challenges of our clients. We're on the hunt for a dynamic individual capable of orchestrating and bringing to life both digital and physical events from a remote workstation in Malaysia for our Japan-based team. This role is pivotal in translating our technological advantages into impactful customer experiences and solutions.On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.Your Role and Responsibilities
The Event Marketing Discipline is the science and art of face-to-face and virtual networking situations while creating and delivering value to satisfy the needs of a target audience. It includes developing strategic plans, recommendations, and design as well as tactical implementation and measurement tailored for an identified market.
The discipline supports and promotes appropriate offerings while bringing together decision makers and industry leaders in an experiential environment.EVENT MANAGERS manage global event process execution to ensure event compliance and audit ready status at all times. This open role will be supporting cross APAC event marketing.
Responsibilities include:
- Deep knowledge of all event process legal and financial controls/requirements
- Deep knowledge of event tools
- Execution of virtual events
- Internal event communications
- Mastering in budgeting and procurement tools and process
- Management of pre and post emails for audience generation, event amplification and nurture
- Tracking and Analysis of event performance
- Ensuring all artifacts for compliance are documented and archived according to IBM Global Event Process
- Partnership with event leaders and key stakeholders to ensure event performance and ROI
- Legal and finance controls include, but are not limited to:
- Event Marketing Tool documentation
- Procurement and other financial documentation
- Contracts and execution documents with IBM vendors
- Logo Licenses
- Corporate compliance requirement
- GDPR
- Attendee response uploads
- Event Debriefs
- Minimum of 3 years of event execution experience in business technology setting
- Demonstrated event/project management success experience
- A proven ability to work with technical information and deliver with a high level of accuracy and attention to detail
- Ability to work independently and as part of a high performing, very collaborative team.
- Strong project management skills with a commitment to be highly organized and determination to meet deadlines.
- Able to work and thrive in a fast-paced environment and execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment.
As above