
Content Marketing Coordinator
- Kuala Lumpur
- Permanent
- Full-time
- Develop high-quality, SEO-aligned content focused on recruitment, global workforce solutions, HR strategy, career advice, and STEM sector trends
- Plan and execute inbound content strategies that drive engagement, generate leads, and strengthen Airswift’s reputation as a thought leader in the staffing and workforce solutions space
- Research and write long-form content such as blogs, white papers, guides, and reports for a B2B and executive-level audience
- Support marketing campaigns with relevant written assets, including email copy, social media posts, and landing pages
- Ensure all content is accurate, well-structured, audience-specific, and aligned with brand tone and messaging
- Use analytics tools to review performance, identify trends, and refine content strategies based on data
- Contribute to regular content planning, idea generation, and gap analysis to support business objectives
- You have a minimum three (3) years of professional experience, including at least two (2) years in a content writing or copywriting role and/or
- You have a bachelor’s degree or equivalent university level degree, preferably in Communications, Marketing, English, Journalism, or a related field
- You possess excellent command of English writing, editing, and storytelling, and can adapt tone for technical, professional, and executive audiences (Even better if you can show us a portfolio of your past and recent work!)
- You have a proven ability to research complex topics (e.g. recruitment compliance, HR regulations, talent trends) and translate them into clear, engaging content
- You are interested in workforce dynamics, HR, recruitment strategies, and challenges affecting the global STEM talent market
- You are comfortable working with SEO and content management systems (HubSpot, WordPress, or similar)
- You are experienced with content planning and inbound marketing strategies
- You are self-motivated with a demonstrated ability to work independently and with minimal supervision
- You can prioritise managing multiple tasks concurrently and can meet time-sensitive deadlines during peak business periods
- Bonus: You have experience with Adobe Creative Suite or Canva for creating simple supporting visuals
- Bonus: You are familiar with the recruitment industry, employer branding, or international hiring processes
- Attractive monthly base salary + competitive commission/performance bonus.
- Genuine career progression opportunities, either locally or globally!
- World-class training programmes and development opportunities.
- Virtual Onboarding Events exclusively for new hires.
- Team driven environment, supportive culture with a focus on work-life balance.
- Career breaks available after one year.
- Real time recognition through our employee reward platform.
- Mental Health First Aiders to signpost you to support when you need it.
- Yearly destination trips as part of our High Flyers program (Dubai, Buenos Aires, etc…)
- Charity days for various important causes, such as Relay for Life and Earth Day.
- Growth - In life and business, one must grow to flourish and achieve high ambitions. Growth requires change, challenge, risk and sacrifice - we will always choose growth.
- Life – Above all else, we value life. The quality of life, both in and outside of work, profoundly influences our well-being and our impact on the world.
- Excellence - We deliver, holding ourselves accountable for results. Our customers see excellence in everything we do.
- Integrity - We are ethical, open, honest and authentic. People trust us to do the right thing for the right reason.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.Diversity & Inclusion
At Airswift, we believe that diversity is critical to our success and makes us a great place to work. We are committed to building an equal opportunity workplace, the more inclusive we are - the better our work will be.Please click to view our privacy policy.Powered by JazzHR