Sales Growth & Revenue Lead and execute sales activities to boost part sales and achieve profit targets. Ensure timely payment collections from customers. Sales Support & Market Insight Assist the sales team with inquiries and quotations. Conduct market research for product improvement and strategic development. Share updated product/principal information with relevant stakeholders. Pricing & Marketing Set competitive product pricing for profitability. Plan and implement marketing campaigns in both West (WM) and East Malaysia (EM). Customer Solutions & Relationships Offer solutions and quotations to customer inquiries. Strengthen dealer relationships to influence their purchasing decisions. Team Development & Monitoring Set goals, coach, and evaluate team performance. Address skill gaps through training. Track industry trends and feedback via the sales team. Inventory Management Oversee inventory monitoring and part ordering. Minimize excess inventory and avoid product aging.