Job description Job Overview We are looking for a results-driven and creative Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate is passionate about data, storytelling, content, and growth, with the ability to turn marketing goals into measurable results. Key Responsibilities Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, influencer marketing, and paid advertising Develop and manage content strategy across channels (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn, website, blog) Monitor and optimize performance of digital campaigns through Google Analytics, Meta Ads Manager, etc. Collaborate with design, sales, and product teams to create landing pages and improve user experience (UX) Conduct market research and competitor analysis to inform campaign direction Grow and manage email marketing lists, automations, and lead generation funnels Identify trends and insights, and optimize spend and performance based on data Manage relationships with external agencies, partners, or influencers (if applicable) Stay up to date with digital marketing trends, algorithm updates, and platform changesRequirements Requirements Proven experience in digital marketing or a related field (1-3 years minimum) Solid knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and website analytics Proficiency in tools like Google Analytics, Meta Business Suite, Canva, Mailchimp, or similar Strong understanding of social media algorithms and content strategy Excellent written and verbal communication skills in English (and [add local language if needed]) Analytical mindset with strong problem-solving skills Ability to multitask, meet deadlines, and work independently or with a team Preferred Qualifications Experience with Shopify, WordPress, or other CMS platforms Knowledge of fishing/outdoor lifestyle market (if relevant) Familiarity with influencer marketing platforms and UGC campaigns Certifications in digital marketing (e.g., Google Ads, Meta Blueprint)Benefits What We Offer: Competitive salary with EPF/SOCSO Flexible work arrangements (hybrid/remote) Team-focused and supportive environment Career growth opportunities and digital skills developmentAdditional Information