About the Role We are looking for a passionate, strategic, and creative Social Media and Influencer Manager to lead Watsons Malaysia's social media and KOL strategies. This role is instrumental in building strong digital engagement, amplifying our brand voice, and ensuring consistent storytelling across all platforms. You will oversee the social media team and work closely with internal and external stakeholders to deliver impactful campaigns that resonate with our audiences. Responsibilities Develop and lead an integrated social media strategy to increase brand awareness, customer engagement, and audience growth. Manage and mentor the social media team in content planning, copywriting, platform execution, and community management. Work closely with internal stakeholders (Marketing, Online Business, Trading, CRM, etc.) to support cross-channel campaigns and initiatives. Drive the KOL/influencer marketing strategy, including sourcing, negotiation, onboarding, campaign execution, and performance tracking. Monitor social media trends, conversations, and competitor activities to provide insights and recommendations. Analyze campaign results and platform analytics to optimize content performance and influencer ROI. Manage relationships with external creative agencies, media partners, and KOL platforms. Ensure all digital content aligns with the Watsons brand voice, tone, and visual standards. Qualifications Bachelor's Degree in Marketing, Communications, Public Relations, or related field. Minimum 5 years of experience in social media management and influencer marketing, with at least 2 years in a leadership or strategic role. Required Skills Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, X/Twitter, LinkedIn) and their analytics tools. Proven experience in developing social media content calendars, brand campaigns, and influencer programs. Excellent writing skills, with the ability to craft engaging and on-brand copy. Strong project management skills with the ability to juggle multiple priorities and deadlines. A creative mindset with strong visual storytelling skills; familiarity with design tools or working with creative teams is a plus. Proactive, data-driven, and results-oriented with a passion for digital engagement. Preferred Skills Experience in managing a team and leading strategic initiatives. Knowledge of SEO and digital marketing best practices. Show more Show less