Digital Media Specialist
- Kuala Lumpur city centre, Kuala Lumpur
- Permanent
- Full-time
Specialization: ADVERTISING OR MEDIA PLANNINGJob description:About the Role:We are seeking a seasoned Digital Media Specialist with strong agency experience to lead performance-driven, full-funnel campaigns. This role involves close collaboration with internal teams and agency partners to optimize digital media strategy, execution, and measurementKey Responsibilities
- Optimize digital media campaigns to achieve key performance indicators (e.g. Top-of-Mind, Add-to-Cart, Brand Consideration, Conversions).
- Leverage first-party data, ad tech platforms, and retargeting to drive campaign efficiency and outcomes.
- Collaborate with analytics teams to measure campaign effectiveness and translate insights into actionable strategies.
- Work closely with marketing, communications, and agency partners to ensure smooth campaign execution.
- Develop strategic narratives that highlight the value and impact of paid media efforts.
- Proactively explore and implement innovative media ideas, platforms, and technologies.
- 10-15 years of experience in digital media and advertising.
- Minimum 5 years of experience in a digital media agency environment.
- Proven hands-on expertise in SEM, SEO, DSPs, SSPs, and other ad tech tools.
- Experience managing high-budget campaigns across industries such as e-commerce, fintech, or super apps. Strong leadership and cross-functional collaboration skills.
- Ability to manage multiple portfolios and stakeholders simultaneously