Who are we Ultima Markets is a dynamic multi-asset trading platform specializing in the fintech and forex sectors. Founded in 2016, we are dedicated to providing innovative financial solutions that empower our clients to excel in a competitive marketplace. Our platform offers access to over 250 CFD financial instruments, including Forex, Commodities, Indices, and Shares, catering to investors from all walks of life. At Ultima Markets, we foster a collaborative and inclusive work environment where innovation is encouraged. Our team members benefit from professional development opportunities and the chance to work with industry leaders in fintech. If you are passionate about driving change in the financial sector and want to be part of a growing company, we invite you to apply. To learn more about our company, please visit our website : https://www.ultimamarkets.com . Job Responsibilities: Retention & Lifecycle Campaign Management Design and execute retention strategies across email and in-app channels, including journey mapping, segmentation, content planning, A/B testing, scheduling, etc. Analyze campaign performance and deliver data-driven reports to internal stakeholders to support strategic decision-making and ongoing optimization. Cross-Functional Collaboration & Stakeholder Support Collaborate with cross-functional teams-including Product, Content, Design, Operations, and Promotions-to align strategy, asset delivery, and timelines for the effective execution of retention and broader digital marketing campaigns. Coordinate with the Customer Service team on regular and ad-hoc client email communications (e.g., monthly notices, urgent updates), ensuring timely and accurate delivery. Marketing Analytics & Tracking Setup Set up smart tracking links (e.g., OneLink) with deep linking and UTM tagging to support seamless cross-platform user journeys. Integrate tracking mechanisms with internal platforms to ensure accurate user source attribution and comprehensive campaign performance analysis. Research & Insights Conduct ongoing research audience behavior, industry trends, and competitor strategies to inform retention efforts and support actionable implementation. Requirements: Bachelor&aposs degree in Marketing, Business, Communications, or a related field. Minimum 3-4 years' experience in email marketing, lifecycle marketing, or a related role within the fintech industry; experience in the forex sector is highly desirable. Strong understanding of segmentation logic, customer lifecycle stages, and app behavior triggers, with practical experience in A/B testing, data analysis, and campaign optimization. Proficient in Marketo, AppsFlyer, OneLink, and UTM/deep link tracking. Basic HTML skills and familiarity with UI/UX-friendly content writing. Excellent written and verbal communication skills in English and Chinese, with the ability to collaborate effectively across cross-functional teams and stakeholders. Excellent project management skills, capable of handling multiple priorities and meeting deadlines without compromising quality. Show more Show less