Media Buyer Specialist Kuala Lumpur, Malaysia Responsibilities: Develop, execute, and manage end-to-end social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.) Own paid media campaigns-from setup, targeting, budgeting, and bidding to optimization and reporting Manage day-to-day scheduling, publishing, and community management for multiple accounts Define and track KPIs for each platform; analyze performance and recommend improvements Create data-driven reports and dashboards to communicate campaign insights and ROI to internal teams and clients Collaborate with the creative and content teams to brief in assets optimized for performance Stay updated on the latest social trends, algorithms, and platform updates to maximize reach and engagement Coordinate A/B testing across creatives, audiences, and ad placements to improve performance Manage ad spends efficiently across platforms based on performance targets Requirements: Bachelor&aposs degree in Marketing, Digital Media, Communications, or related field 2+ years of experience managing social media accounts and digital ad campaigns (agency experience preferred) Deep knowledge of social media platforms and their ad management tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.) Proven ability to set up, run, and optimize paid social campaigns end-to-end Strong analytical skills and proficiency in tools such as Google Analytics, Meta Insights, and Excel/Sheets Excellent understanding of audience targeting, media planning, and performance metrics Comfortable managing multiple clients/campaigns with different goals and timelines Experience with Google Ads, programmatic media, or SEO Familiarity with CRM tools and retargeting strategies Certifications in Meta Blueprint, TikTok Academy, or Google Ads Knowledge of Canva or creative briefing tools Experience managing influencers or KOL partnerships is a plus Show more Show less