Community Manager

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 23 days ago
About us VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing, Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future. Your Role in VT Markets As the Community Manager, you&aposll be at the forefront of engaging prospective and existing clients while driving tangible growth outcomes for the business. Your role bridges trader engagement and lifecycle conversion by building vibrant communities, nurturing leads, and guiding users through the funnel from awareness to activation, deposit, and beyond. You will manage online community channels, social conversations, and educational content, while collaborating with performance, CRM, and product teams to align messaging, promotions, and onboarding strategies that maximize conversion and lifetime value. Your responsibilities will include: 1. Community Strategy & Engagement Own and manage brand presence across community channels (e.g., Telegram, Discord, Reddit, Facebook, trading forums). Develop engagement programs, content themes, and daily conversation prompts tailored to different trader segments. Facilitate discussions on trading strategies, platform updates, promotions, and market insights to keep communities active and value-driven. Moderate communities and ensure compliance with regulatory and brand standards. 2. Conversion Funnel Management Collaborate with CRM and performance marketing teams to build nurture sequences and promotional flows for lead-to-deposit conversion. Design and manage trader onboarding experiences in community spaces (e.g., welcome series, walkthrough sessions, live FAQs). Run mini-campaigns within the community to drive specific actions (e.g., KYC completion, first deposit, first trade). 3. Campaign & Content Execution Launch and promote educational content, platform guides, trading insights, and real-time updates within community spaces. Partner with influencers, ambassadors, or active traders to support peer-led education and brand advocacy. Support trading promotions and competitions by driving signups, sharing rules, and creating excitement among users. 4. Insights, Reporting & Optimization Monitor and report on key metrics: community growth, engagement, conversion rates (lead trader & depositor). Gather qualitative feedback from community users to share with product, marketing, and customer support. Conduct A/B tests on engagement and conversion triggers (timing, incentives, channel format). 5. Collaboration & Cross-functional Alignment Work closely with Growth, Product, Design, Compliance, and Support teams to ensure unified messaging across channels. Align community engagement with product launches, market events, and quarterly acquisition or retention goals. Coordinate with affiliates and regional managers to localize messaging for various geographies and language markets. What Success Looks Like Achieve month-over-month community growth rate across all platform. Drive lead-to-registration conversion rate improvement through community nurturing. Improve content engagement rate across all community posts. Increase first deposit conversion rate for community-sourced leads. What Makes You a Great Fit Qualification & Experience: Bachelor&aposs degree in Marketing/Business/Communications or related field. At least 3 years of experience in community management/digital marketing or growth; ideally in trading, fintech, crypto, or financial services. Proven experience driving user actions through messaging, community events, or personalized funnels. Familiarity with regulated marketing practices (e.g. under ASIC, FCA, CySEC). Technical & Functional Skills: Data-savvy, with experience using tools like GA4, Mixpanel, Looker, or similar to track conversion flows will be added advantage. Strong knowledge of trading products (e.g., FX, CFDs, crypto, indices) and client behavior across the trading lifecycle. Hands-on experience with community platforms (Telegram, Discord, WeChat), CRM/email tools, and campaign analytics. Soft skills: Excellent written and verbal communication skills with the ability to educate, motivate, and convert. Multilingual capabilities for APAC, EMEA, or LATAM markets will be added advantage. Experience managing or collaborating with affiliate partners or trading educators will be added advantage. What We Offer As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries. Your journey after applying First round interview with our talent acquisition partner Second round interview with the hiring manager Show more Show less

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