Performance Marketing Specialist
BB Infinity Group Sdn Bhd
- Kuala Lumpur
- RM 6,500 per month
- Permanent
- Full-time
- 1-3 years of experience in digital advertising or performance marketing; experience in e-commerce, consumer goods, or online education is an advantage.
- Proficient in at least two ad platforms (Facebook Ads, Google Ads, TikTok Ads, Shopee/My Ads, etc.).
- Skilled in analytics tools such as Google Analytics, Excel, and Looker Studio.
- Strong analytical skills with the ability to interpret data, identify trends, and solve problems independently.
- Highly proactive with strong execution skills and the ability to work cross-functionally.
- Good command of English and/or mandarin for handling multi-language ad materials and platform content.
- Manage performance marketing campaigns across Facebook, Instagram, Google, TikTok, and other platforms, continuously optimizing strategies to improve results.
- Monitor and analyze campaign performance metrics (CTR, CVR, ROAS, etc.) to develop actionable optimization plans and maximize ROI.
- Collaborate with content and design teams to plan and produce engaging ad creatives that drive higher clicks and conversions.
- Oversee ad budgets, ensuring efficient daily and monthly spending while achieving performance targets.
- Track and analyze the customer journey to identify gaps in the marketing funnel and recommend improvements.
- Prepare regular performance reports, sharing insights and best practices with the team.
- Competitive salary with performance-based bonuses
- Professional development opportunities and training resources
- A dynamic, fast-growing, and collaborative work environment
- Free product perks or employee-exclusive discounts
- Near to Public Transport
- Career Advancement
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