Brand Advisor - Data Analytics & Consumer Insights
- Malaysia
- Permanent
- Full-time
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.
Key Responsibilities
- Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
- Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
- Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations.
- Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
- Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
- Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
- Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
- Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
- Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge.
- Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.
- Solid knowledge of statistical analysis, customer segmentation and experimental design.
- Proficiency in data visualization and business intelligence tools (e.g, Power BI, Tableau, Looker).
- Strong capability in marketing research, agency and budget management and performance evaluation.
- Proven experience in consumer insight generation across qualitative and quantitative methods.
- Deep understanding of media measurement, campaign KPIs and multichannel attribution.
- Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
- Highly analytical, strategic thinker and passionate about consumer behavior and market trends.
- Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field.
- 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail.
- Prior experience managing complex market research projects and utilising integrated data platforms.