Consumer Insights Specialist (1yr contract; Smoking)
- Kuala Lumpur
- RM 129,600-158,400 per year
- Permanent
- Full-time
- Oversee tailored research studies to promptly address business inquiries, delivering actionable and meaningful insights that enhance understanding of consumer experiences.
- Effective project management including coordinating with research agencies and collaborating with internal teams. Guide external research partners to ensure consumer research meets agreed-upon quality, cost, and timeline objectives while fully addressing research goals.
- Ensure the precision, reliability, and global comparability of strategic consumer and brand data.
- Integrate various data sources to generate consumer and market insights, facilitating recommendations for business impact, supporting content development, and evaluating brand/trade activations.
- Analyse NPS data, focusing on root cause analysis through data mining and collaboration with other teams to formulate hypotheses that inform actions, further research, and continuous improvement initiatives.
- At least 5 years in market research including Quantitative and Qualitative research
- Prior data firm or brand based experience
- Expert in Nielsen / Kantar research tools
- Dyanmic and collaborative team player spirit and leadership qualities
- Resilient to challenges, strategic and analytical thinkers
- Opportunity to work for a leading FMCG brand in the market
- Expansion on portfolio in the FMCG landscape
- Career progression
- Attractive remuneration package
- Job security
- Market acumen and reputation If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV