Senior Executive, Media Planning Hybrid Remote, Kuala Lumpur, Malaysia

• Understand the client's business and competitor landscape for the client's industry
• Build good rapport with clients, being the person whom the client goes to for day-to-day activities. Proactively participate in meeting discussions with clients and agency partners.
• Competent in media planning and integrating all channels within the bigger communication plan.
• Own project management, ensure smooth workflow and clients and team members are up to speed on all tasks.
• Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.

• Establish credibility by applying understanding of clients' category/competitive landscape and marketing priorities in day to day communication. Able to confidently lead meeting discussions with clients and agency partners.
• Holistic digital/offline thinking is carried across channel planning and drive innovative solutions beyond the tried and tested with outcomes that can be clearly measured.
• Strong ability to assess attribution of marketing activities (eg. owned and earned) to paid channel performance to optimise overall campaign performance.

• Build trusted advisor relationship with clients. Able to support the broader strategic output for clients' marcom needs and inject your digital specialization.
• Fully competent in developing and articulating a compelling digital strategy/approach to successfully sell in campaign recommendation or new initiatives.

• Develop and maintain strong relationships with clients and have a good understanding of our clients' business.
• Drive the strategic approach on the account designed and delivered to meet client's business objectives and strategies both online and offline
• Delivers the always on, campaign and annual planning for the client.
• Manage all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting. It will include understanding of client's brief to communication planning, leading meetings with clients, setting viable objectives and KPIs, recommend/develop measurement methodology against all briefs, monitoring campaign progress and reporting.
• Work closely with our activation team to ensure our plans and strategy are delivering what we expected.
• Work with media partners across different platforms for ideation, negotiation and implementation as well as working with internal specialist resources and group resources.

• 2 years+ of relevant work experience, in a reputable media agency environment
• Experience in digital media planning and buying
• Experience in offline or direct digital planning and buying is a must
• Innovative thinker, charismatic and fun personality.
• Proven track record on the development and execution of media and digital strategies for clients
• Ability to work successfully with teams, handling multiple projects and stakeholders and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Strong relationship building skills which include maintaining positive client relationships
• Detailed oriented, strong negotiation skills and excellent written, verbal communication and presentation skills
• Knowledge of Paid Social, Programmatic, Paid Search planning and buying and other digital channels

GroupM