Campaign strategist (Mandarin)

• Develop and implement integrated marketing campaign strategies.
• Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns
• Analyze audience segments and market trends to create data-driven campaign approaches

• Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
• Develop campaign timelines, budgets, and deliverables
• Optimize campaigns across digital, paid, social, email, and offline channels

• Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.
• Analyze campaign data to measure success and identify areas for optimization

• Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
• Partner with media buying and digital teams to plan budgets and allocate resources effectively.
• Align strategies with sales, product, and leadership teams to ensure business priorities are met.

• 4-6 years of experience in marketing campaign strategy, execution, and optimization
• Proven experience managing multi-channel campaigns (digital, social, email, paid media)
• Strong understanding of marketing funnel strategies and audience segmentation
• Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms
• Excellent project management, organizational, and multitasking abilities
• Analytical mindset with the ability to interpret data and generate actionable insights
• Familiarity with SEO, content marketing, and email automation tool

• Opportunity within a company with a solid track record of performance
• Strong opportunities to progress your career
• Fantastic work culture

Abhidi solution