Senior Brand Manager
Colgate-Palmolive
- Selangor
- Permanent
- Full-time
# 159278 - Selangor, Selangor, MalaysiaWho We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!About Us :Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!If this is how you see your career, Colgate is the place to be!Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.As the Senior Brand Manager, you will lead the development and commercialization of end to end marketing strategies that deliver successful share, sales and profit targets for your assigned portfolio for the Colgate-Palmolive brands in the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei.What you will doStrategy & Planning:
- Development of Brand / Category Strategy - Driving Brand Growth Plan in accordance with Category landscape and consumer/brand fit.
- Development of the Brand Experience calendar across different parts of the marketing funnel & managing advertising budgets.
- Align on key issues and drivers for the country in Business Planning Meeting
- Identifies issues and barriers affecting implementation of brand projects and formulates action plans based on identified solutions.
- Recommends brand promotional / merchandising programs and assesses how advertising practice activities deliver category goals.
- Ensures plans are implemented with excellence on the ground
- Manage the development of 'path to purchase' plans, for example brand activation, PR or others including post campaign analysis.
- Partner with the eCommerce team to implement Brand Activation programmes as part Mega & BAU Campaign planning
- Partner with Trade Marketing / Sales team to build strategic initiatives for category management and growth in omnichannel environment
- Has working knowledge of brand P&L - and understands the levers that are available to drive net sales, margin and operating profit
- Drives insight identification and translates insights into effective creative briefing document
- Ensures Project Briefs are translated into inspiring and relevant IMC communication while tracking performance in market course correcting where necessary
- Works closely with the regional and global teams for alignment
- Planning media across the marketing funnel optimising for performance across Attention, Consideration, Purchase and Loyalty
- Presents launch rationale to senior management and cross-functional teams
- Coordinates New Product Launches and re-launches, in conjunction with Supply Chain, Finance and Sales.
- Holds a degree Marketing or business related course
- Minimum seven (7) years of brand management experience within FMCG environment
- Digital savvy - knowledge on digital strategies and trends, have worked with e-platforms and digital agencies with proven results
- Data savvy - knowledge on analyzing Retail Audit, Consumer Panel, Brand Health Tracker and Media data KPIs for strategic recommendations
- Self-starter who can work well both independently and across multi-level stakeholder groups
- Possess solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms
- Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making
- Strong articulation & presentation capabilities
- Strong learning ability and creative thinking
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.#LI-Hybrid