Assistant Marketing Manager
- Kuala Lumpur
- Permanent
- Full-time
Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!Basic Function: To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.Main Job Duties and Responsibilities
- Assist Marketing Manager in executing day-to-day marketing strategies and planning aligned with key objectives.
- Coordinate, communicate and execute marketing projects.
- Assist in marketing material production process from creative design, printing to delivery / installation.
- Assist in liaising with creative agency and media agency in execution of the campaigns
- Involve key stakeholders and business units to manage and coordinate all marketing, advertising and promotional campaigns
- Conduct market research and analysis to evaluate market potential, trends, brand awareness and competitive landscape development
- Monitor, review and report on all marketing activity and results
- Assist in expediting recovery and problem resolution within the project scope.
- Assist in preparing campaign reports with data-based analytics tools.
- Ensure all marketing’s project carried out are based on approved policies and stipulated guidelines.
- Any duties assigned by Marketing Manager from time to time.
- Min 4 to 6 years of experience in the field of marketing
- Candidate must possess a Bachelor’s Degree in Marketing, Business Studies, Mass Communication or equivalent
- Experience in hospitality industry and/or international marketing is an added advantage.
- Good proficiency in written and spoken English (Bahasa Malaysia and Mandarin is an added advantage)
- Strong leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management and organizational abilities
- Excellent written and verbal communication skills
- Ability to prepare an integrated marketing plan for campaigns
- Data analysis and management
- Problem analysis and problem-solving
- Independent and multi tasker
- Strong stakeholder management skillset
- Team Player
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