Ascend Group is Singapore's premier digital marketing company. We are a digital marketing agency, academy, and a software company. We aim to change the world through empowering small businesses with digital marketing so their product can reach out to more people who needs help. We are a remote team of A players who value growth, performance and transparency. This is a place for those who wants their skillset and experiences input to be valued, for those who are looking to expand their capability and for those who wants a no-politics working environment. IMPORTANT NOTE: Only those who have completed and submitted the job application form via link below will be considered for the role. APPLY NOW and FILL IN this APPLICATION FORM: bit.ly/AscendJAF Roles and Responsibilities: Lead and manage a team of junior copywriters, providing guidance, feedback, and mentorship to ensure the highest quality of work. Develop and execute effective copywriting strategies that align with our clients' marketing objectives, ensuring consistency across all platforms. Develop and maintain brand voice and tone guidelines to ensure a consistent and recognizable brand identity across all marketing materials. Collaborate closely with other members of the marketing team, including designers and developers, to create cohesive and visually appealing marketing campaigns. Track and analyze the performance of copywriting campaigns, using data-driven insights to optimize and improve conversion rates. Develop a comprehensive content strategy for new product launches, including writing compelling landing pages, email campaigns, and engaging social media posts. Work collaboratively with a designer to create a new website homepage that is both informative and visually appealing, ensuring it effectively communicates the brand's message. Craft a series of thought-provoking blog articles about industry trends and best practices to position the company as a thought leader in the field. Create compelling ad copy for paid search campaigns, targeting potential customers actively searching for the company's products or services. Edit and proofread all marketing materials before publication, ensuring accuracy, consistency, and alignment with the brand guidelines. Results: In the role of Lead Copywriter, your strategic copywriting expertise will boost our clients' marketing endeavors. Your crafted copy will drive higher conversion rates, enhance brand visibility, and contribute to overall business success. By maintaining a consistent brand voice, you'll ensure that our clients' brands are trusted and recognized. Your leadership will nurture junior copywriters, fostering a high-performing team. Your data-driven insights will optimize campaign performance. Crafting thought leadership content will establish our company as an industry authority. In summary, your contributions will be pivotal in achieving our clients' marketing objectives and advancing our company's mission. Requirements: Minimum of 8 years of professional copywriting experience, preferably in a digital marketing or advertising agency. Strong ability to develop and execute copywriting strategies that drive results and align with business goals. A passion for creative writing and the ability to craft compelling narratives that resonate with diverse audiences. Willingness to adapt to changing market trends and adjust copy accordingly. Excellent collaboration skills to work effectively with cross-functional teams. Familiarity with digital marketing tools and platforms, including SEO best practices. Please note that only those who have completed and submitted the job application form will be considered for the role. If you're interested to join us, apply here bit.ly/AscendJAF Job Type: Full-time Benefits: Additional leave Flextime Opportunities for promotion Paid training Promotion to permanent employee Work from home Schedule: 8 hour shift Flextime Monday to Friday