Creative Lead (Copywriter)
Chronos Agency
- Kuala Lumpur
- Permanent
- Full-time
KPI #2 Brand Consistency and Content Quality Score
KPI #3 Engagement Metrics for Ad Creative
KPI #4 Content Production Consistency, Alignment Efficiency
KPI #5 Ecommerce Revenue GeneratedACCOUNTABILITIES :Conversion-Driven Content Creation: Develop tailored content concepts and copy strategies to boost ecommerce conversions, leveraging audience insights and purchasing behavior.High-Impact Content Production: Drive the creation of engaging video and static content for digital ads, utilizing both internal assets and user-generated content to align with client goals.Strategic Ideation and Innovation: Collaborate on creative ideas with stakeholders, integrating trends and insights to differentiate client brands and drive results.Audience-Centric Messaging: Craft compelling copy that speaks directly to target personas, motivating action and boosting sales.Performance Optimization: Analyze ad performance data to refine content strategies, focusing on metrics like CTR, CPA, conversion rates, and ROAS.Storyboard Development and Execution: Lead video ad concept development, ensuring alignment with client objectives and overseeing production from start to finish.Cross-Functional Collaboration: Work with graphic designers, editors, and specialists to align creative vision and project objectives, fostering a collaborative environment.Metrics-Driven Approach: Own creative performance metrics and optimize content strategies to maximize engagement and campaign effectiveness.Workflow Enhancement: Develop streamlined processes to optimize creative production, ensuring consistent delivery of high-quality assets within timelines and budget.Brand Consistency: Maintain quality and brand alignment across all content, adhering to brand guidelines and conveying a cohesive brand identity.
QUALIFICATIONS :
- Bachelor's degree in Marketing, Communications, Advertising, or related field.
- Minimum 5 years of experience in a similar role, preferably in digital marketing or DTC e-commerce.
- Exceptional copywriting skills with a portfolio showcasing creative excellence and proven results in driving ecommerce sales.
- Strong strategic thinking abilities with deep understanding of audience insights and digital marketing principles.
- Proven track record in client relationship management, understanding business objectives and delivering creative solutions.
- Experience in creating static and video ads from scratch, including storyboarding, copywriting, and editing.
- Proficiency in overseeing ad creation and campaign management on Meta and TikTok, maximizing creative impact and audience engagement.
- Fluency in English required; additional languages a plus.
- Excellent collaboration, communication, and project management skills in fast-paced environments.
- Experience providing creative briefs to guide design teams and proficiency in performance analysis to optimize campaigns.
- Passion for continuous learning and staying updated on industry trends in digital marketing and ecommerce.
- Full-time Remote Work Setting
- Paid Time Off (30 days annually)
- Observance of Public Holidays
- Internet Allowance
- Health and Wellness Allowance
- Maternity and Paternity Benefit
- Loyalty Rewards
- Performance-based Incentives and Bonuses
- Outcome-focused Environment