FX/Crypto Marketing Director

• Experience at a start-up or product in a high growth phase globally.
• Responsible for marketing metrics and managing the teams expectations on targets,
• initiatives, and impact.
• Own the relationships with companys agency partners ensuring they meet deadlines and targets.
• Listen and respond to the voice of the customer. Leverage data to build a brand and product messaging across owned and paid channels that resonates and excites prospects and customers alike.
• Be a leader with a track record of implementing marketing initiatives that contributed significantly to growth
• Understand how to grow the voice of a business and promote it to be a globally recognized brand.
• Know your way around a CMS, google analytics and their relevant metrics

• Overseeing a highly capable marketing functions such as Digital Marketing,
• Branding, Strategy & Operations, in driving integrated strategies that align with the business goals and objectives.
• To develop a unique events strategy, including hosted and sponsored events that tied to the growth of Business Development.
• To drive brand awareness by creating cohesive event campaigns.
• Collaborate with the marketing team to create globally integrated campaigns. This includes creating paid search campaigns, social media, content syndication, events, and email campaigns.

• Bachelors Degree in Marketing or related discipline.
• Proven work experience with 10+ years of experience in a Senior Marketing positions, ideally in Fintech/Financial Sector across Asia, Europe and US.
• Proven record of implementing successful marketing campaigns across the globe.
• Strong track record in marketing communications, lead generation and PR.
• Proven expertise in digital marketing (e.g. Analytics, Social Media and Creative Design and etc.)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

EMA Markets