Associate Manager - Marketing Partnerships

Kuala Lumpur
Permanent
Full-time

1 month ago
Apply easily

As part of the Marketing Department, the Partnerships Team’s main role is to identify strategic industry partners, create mutually beneficial marketing campaigns, drive incremental revenue to ZALORA, negotiate terms, and manage execution and post-mortem of marketing campaigns. The role is responsible for actively identifying, developing and managing relationships with leading industry partners through cross-marketing campaigns and strategic initiatives. Examples of these campaigns include working with key payment partners to drive adoption and usage on ZALORA as well as cross-marketing campaigns with other industries to generate new leads. In addition, the team is involved in exploring new business, growth and revenue opportunities, which include managing and growing the ZALORA Advertising Platform, ZALORA VIP partnerships as well as expanding our gift card program.Responsibilities:

Leads the identification, negotiation, securing, execution, and management of strategic marketing partnerships in Malaysia, with opportunities to expand the scope to Singapore and Hong Kong markets.
Identify and secure new business and revenue opportunities through industry partnerships.
Must be comfortable being managed virtually, including regular collaboration through digital communication tools.
Collaborate with external partners and cross-functional internal marketing teams (including Onsite, Social Media, CRM, and Design) to develop and execute integrated marketing campaigns. Coordinate with internal departments such as Finance, Operations, Legal and Customer Service to ensure compliance with regulatory and organizational standards.
Analyse performance of ongoing and past marketing campaigns to provide insight into how campaigns can be improved to meet business objectives.
Identify, secure and manage out-of-the-box partnership opportunities with existing corporate and lifestyle partners.
Identify and secure opportunities to grow ZALORA’s innovative marketing solutions, gift card program and ZVIP.
Active involvement in the management of other strategic initiatives (e.g. tech developments, payment channels etc.) to expand partnership opportunities and drive additional leads to ZALORA.

Requirements:

Minimum 5 years working experience in a related field. E-commerce and sales experience is a plus
Good project and stakeholder management skills
Strong presentation and communication skills
High level of initiative with a good ability to perform under time pressure/tight deadlines
Analytical thinker with good numeracy skills
Ability to plan and execute cross-market campaigns
Fluent in English (both written and spoken) and Cantonese (written and spoken).
Minimally a Bachelor Degree, preferably in Business Administration, Marketing or related fields

The Zalora StoryZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, enjoying over 50 million visits per month.ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion GroupPowered by JazzHR

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