Senior Brand Manager (FMCG)

Michael Page

  • Kuala Lumpur
  • RM 172,800-211,200 per year
  • Permanent
  • Full-time
  • 17 days ago
  • Apply easily
The Senior Brand Manager will drive brand strategy and execution for a beverage portfolio, focusing on driving growth and market share. This role requires expertise to deliver impactful campaigns and strong brand positioning.Marketing Strategy & Execution
  • Develop and implement marketing strategies that build brand credibility and resonate with our target market.
  • Manage end-to-end marketing campaigns, including all digital channels and the full marketing funnel (awareness to conversion).
  • Supervise advertising, media, and events to maintain brand consistency.
Performance & Analytics
  • Track and report on campaign performance, assessing ROI and key performance indicators (KPIs).
  • Monitor market trends and competitor activities to inform strategy.
  • Maintain and manage the brand marketing budget.
Partnerships & Collaboration
  • Grow and manage our community and KOL partnerships.
  • Serve as the main point of contact for key internal stakeholders (sales, R&D) and external agency partners (creative, media, PR).
Team leadership
  • Manage a growing team under you
Get noticed quickly!Maximise your application!A successful Senior Brand Manager should have:
  • A degree in marketing, business, or a related field.
  • Proven experience in brand management within the FMCG industry.
  • Strong knowledge of marketing and agency collaboration processes.
  • Excellent analytical and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines effectively.
  • Strong communication and leadership abilities.
  • A creative mindset with a results-oriented approach.
Our client is a fast growing organisation, solidifying its ground as a category leader in the FMCG industry. They are known for their innovative branding, quality products and market disrupting abilities.
  • Attractive salary.
  • Opportunity to work within the fast-paced FMCG industry.
  • Opportunity to work with a category leader.
  • Hybrid work arrangements.
  • Collaborative and supportive company culture.
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Michael Page

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