Associate Strategic Planning Director
Publicis Groupe
- Kuala Lumpur
- Permanent
- Full-time
- Develop strategic solutions that address the client's business challenges/ goals.
- Develop and write briefs based on client briefs and to address any issues/opportunities clients may have
- Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews and research analytics
- Be involved in using research to derive insights, measure results of campaigns and to explore new opportunities for brands
- Develop ad-hoc communication plans by responding to short term market place challenges
- Provide input as needed during creative development to ensure that the strategic director is correctly translated into creative work
- Support development of strategy planning tools and methodologies.
- Train and mentor junior planners on using the agency process, methodology and optimize their skills and talent
- 5-8 years' experience in planning
- Hands-on experience in planning at every stage of brand and communication strategy.
- Keen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brand
- Experience in analyzing trends in the industry on an on-going basis
- Work alongside account management team and support in developing highly creative campaigns
- Good oral and written communications skills
- Successful track record managing multiple client assignments