Product Marketing Manager

• Plan and implement GTM strategies for product launches and feature updates to ensure successful positioning and adoption.

• Develop compelling messaging and positioning that highlights product differentiation and connect with target audiences.

• Conduct in-depth research to analyse customer needs, market trends, and competitors, using insights to guide marketing campaigns and product development.

• Create detailed buyer personas, customer journey maps, and engagement strategies to align offerings with customer expectations and drive satisfaction.

• Collaborate with the content team to develop marketing materials, including brochures, white papers, case studies, blogs, and videos.

• Support the sales team with training, sales decks, and key messaging to enhance their ability to position products effectively and close deals.

• Establish and nurture strategic relationships with key technology partners to drive collaborative marketing efforts and co-branding opportunities.

• Plan and execute joint marketing initiatives, such as webinars, events, and campaigns, to enhance product awareness and demand generation.

• Work closely with technical teams to ensure seamless integration of partner technologies and alignment on product roadmaps.

• Track and analyse the success of partner-driven activities, providing actionable insights for improvement.

• Leverage partner networks to identify new market opportunities and support expansion into new regions.

• Successful execution of product launches, measured by adoption rates and market penetration.

• Growth in lead generation and conversion rates through targeted campaigns.

• Strength and value of partnerships, reflected by quality co-marketing initiatives and joint revenue contributions.

• High levels of customer satisfaction and engagement.

• Improved sales enablement, measured by sales feedback and enhanced product knowledge.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.

• At least 5 years of experience in product marketing or product management within the tech industry.

• Demonstrated success in launching and managing effective marketing campaigns for technology products.

• Proven experience in building and maintaining relationships with technology partners.

• Strong knowledge of B2B marketing strategies, competitive analysis, and market research methodologies.

• Proficiency in using marketing automation tools, CRM systems, and analytics platforms.

• Familiarity with agile environments and software development processes.

• Understanding of AI, machine learning, and cloud technologies.

• Experience in market expansion and executing go-to-market (GTM) strategies across multiple regions.

• Exceptional communication and presentation skills.

• Strong analytical thinking and problem-solving capabilities.

• Solid project management skills with the ability to work effectively across functions.

• Expertise in digital marketing strategies, including SEO, content marketing, and social media management.

• Ability to manage and influence a diverse range of stakeholders.

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