Copywriter & Social Media Strategist

• Craft compelling copy and content tailored for various social media platforms,ensuring alignment with Taylor's brand voice and objectives.
• Utilise SEO best practices to optimise content for maximum reach and engagementacross social media platforms.
• Integrate corporate messaging and product positioning seamlessly into all socialmedia copy and content.
• Write clear, concise, and attention-grabbing copy that resonates with the targetaudience.
• Review and edit content to maintain consistency and clarity across all channels.
• Stay updated on digital copywriting trends and industry insights to continuouslyelevate creative output.

• Generate user-centric content that fosters meaningful interactions and encouragesuser-generated content as part of the social media strategy.
• Collaborate closely with internal teams and stakeholders to brainstorm innovativeconcepts and execute campaigns effectively.
• Conduct research and interviews to gather insights and stories that resonate with theaudience.
• Build strong relationships with internal departments, understanding their goals andaligning content strategies to drive results.
• Provide constructive feedback and contribute ideas to enhance collaboration andcontent quality.

• Develop and implement content strategies across various online and social mediachannels.
• Monitor and analyse SEO, user engagement, and social media metrics to optimisecontent performance.
• Stay current with social media trends, industry best practices, and platform updates.
• Manage and maintain accurate information on all social media channels, ensuringcompliance with brand guidelines and regulations.
• Create opportunities for engagement and growth by exploring new channels,software, and practices.

• Work closely with Social Media Strategist to prepare weekly and monthly reports onsocial media traffic, engagement, and ROI.
• Continually review campaign performance and provide recommendations to optimiseperformance.
• Analyse data to identify trends and insights, and provide actionable recommendationsfor improvement.

• EDUCATION: Bachelor's degree in general field with emphasis on writing, or equivalentexperience,
• EXPERIENCE: 3-5 years proven experience within publishing media, creative orcontributing editor.
• Impeccable written and verbal communication skills.
• Strong command in English and Malay.
• Excellent copy writing skills, ideally you have a writing/journalist background.
• Good understanding of SEO skills/principles.

• Extroverted, outgoing personality and interpersonal skills.
• Good communication, presentation and creative writing skills, especially in Englishand Malay, to address a broad spectrum of colleagues and external partners, withproven ability to develop variety of content marketing materials that reflects our brandvoice.

• Understanding of SEO principles and content marketing best practices.
• Creative mindset with a passion for storytelling and engaging content.
• Data-driven thinking with strong analytical skills combined with creative thinking.
• Proficiency in utilising social media management tools and content creationplatforms.
• Ability to synthesize information from a variety of sources to develop well researched,sound solutions to problems.
• Ability to successfully handle multiple tasks, prioritize and meet deadlines.
• Great understanding and knowledge of online content strategy and creation.
• Strong organizational and project management skills, with the ability to meetdeadlines.
• Experience in collaborating with cross-functional teams to achieve common goals.
• Thorough and precise in their work with good attention to detail.

Taylor's Education Group