Medical Representative

• Responsible for developing & implementing relevant account plans/Multi-Channel Account Plans, applying digital tools to enhance customer engagement and driving commercial success.
• Engage with key targeted healthcare providers, hospital account (for account reps), or integrated networks (for network reps), GPs etc by delivering tailored product/solution messages that articulate the product/solution benefit in line with customer objectives.
• Collaborate with internal & external teams to drive holistic solutions for customers and patients align with the CSFs of the brand strategy.
• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs.
• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

• Territory sales accountability (e.g. sales value, units, market shares etc.)
• Ensure formulary listing and availability of BI products as required
• Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/ tools/ channels and trained behaviors
• Identify opportunities to grow/ expand relevant customer universe for BI promoted brands

• Maintain an accurate & complete customer (email address, other contact info) data base in Veeva
• Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets/objectives with particular focus on message execution (reach, frequency, call duration)
• Comprehend, integrate and execute ICPs into MCCPs
• Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
• Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

• Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
• Proficiency in utilizing appropriate/ preferred digital tools for Customer Engagement Excellence
• Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and OneMessage, FuE function (send emails)
• Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
• Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI on website, webinars, OneMessage, Adobe campaigns) to fulfil the Customers' needs
• Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions

• Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
• Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
• Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel
• Digitally fluent/ tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
• Capable and confident in presenting to Groups of customers, both face to face/screen to screen

• Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
• Take prompt and necessary actions on issues of compliance and Pharmacovigilance
• Be a role model in compliance with local regulations, industry and BI Code of Conduct

• Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

• Bachelor's degree, preferably Science background
• Direct selling experience in healthcare industry is advantageous
• Competencies required

• Industry/ Product knowledge
• Selling skills applied across a diverse range of channels
• Multi Channel Cycle Planning and execution
• Customer Relationship Management
• Self development/ learning
• Communication skills
• Planning and organizing skills to collaborate with other customer facing personnel
• IT literacy

Boehringer Ingelheim