Job Summary To lead the strategy, implementation, and optimisation of digital analytics and personalisation initiatives across CIMB's consumer and commercial banking digital channels (web, app, and paid media). The role is responsible for driving measurable business impact through experimentation, advanced analytics, and customer-centric web personalisation. In addition, the incumbent acts as the Centre of Excellence (COE) lead for Adobe Experience Cloud solutions across CIMB Group websites, enabling best practices and adoption across the group. Key Responsibilities Strategy and Planning Define and execute the digital analytics and optimisation roadmap aligned to Group business objectives. Identify performance targets and strategic KPIs that drive revenue, engagement, and cost efficiency. Forecast and manage resource needs including technology investment, vendor support, and talent development. Track industry trends and digital innovations to proactively recommend improvements. Act as an internal consultant to business stakeholders on digital analytics strategies and use cases. Business Performance and Management Partner with business and channel teams to design and implement A/B testing and personalisation use cases using Adobe Target. Lead funnel analysis, customer segmentation, and behavioral analytics to improve acquisition, engagement, and conversion. Translate complex data into actionable insights and recommendations for product, marketing, and design teams. Maintain subject matter expertise in Adobe Analytics, Adobe Target, CDP, and other relevant tools. Support accurate and efficient tagging implementation via Adobe Launch or equivalent tools. Ensure timely and high-quality delivery of digital analytics support across all key products and platforms. People Management Lead and develop a team of digital analytics and personalisation professionals. Drive performance management, succession planning, and career development. Promote a high-performance, collaborative, and innovative team culture. Act as a mentor and advisor to regional/other business counterparts and team members. Regulatory Compliance Ensures all Group Consumer operations are in compliance with Group, local and regional regulations Ensures compliance with regulatory requirements and external auditors Qualifications Bachelor&aposs Degree or Professional Qualification in the relevant discipline Relevant Work Experience Minimum 10 years of experience of relevant banking background in established bank / financial institutions or digital agency. 7 years of prior leadership position in a banking role in established financial institutions or digital agency. Competencies/Skills Technical/Functional skills In-depth knowledge of web technology and digital marketing. Exposure to Web Analytic tools and A/B Test tool, able to define hypothesis from customer journey data. Strong analytic mindset & insightful. Personal skills Strong presentation and influencing skills, required in guiding and assisting teams in putting forward proposals for stakeholders. Proven track record of achieving digital sales targets, project development and management. Builds strong culture of excellent service and growth opportunities for CIMB Group to attract and retain top talents Show more Show less