Website Marketing Manager ‎

Kuala Lumpur
Permanent
Full-time

10 days ago

Are you passionate about creating exceptional digital experiences that drive engagement and conversion? Join our innovative Marketing team to shape the future of our web presence acrossthe APAC region. As our Website Marketing Manager, you'll blend creativity with technical expertise to build high-quality web experiences that resonate with our customers and support our business objectives.About the RoleIn this dynamic position, you'll create, build, and manage website experiences that deliver results. You'll work at the intersection of marketing, design, and technology to ensure our digital presence reflects our brand values while driving business outcomes.Key Responsibilities

Review and build user-friendly web pages using approved templates, ensuring clarity, structure, and performance
Analyze and execute website requests, managing deployment timelines and coordinating across teams
Apply SEO expertise and best practices for metadata, tagging, UX, and personalization to improve reach and conversion
Leverage data insights and A/B testing to monitor website performance and recommend optimization actions
Implement UX principles and utilize automation and AI tools to enhance customer engagement across journeys
Align page structure with customer segmentation to support campaign goals effectively
Ensure compliance with publishing standards, brand guidelines, accessibility, and legal requirements
Maintain documentation and contribute to knowledge sharing on CMS capabilities and workflows

About the TeamYou'll be joining our Marketing Services & Operations department within the Marketing Division. Our team is responsible for delivering exceptional digital experiences that support business objectives across regions. We work collaboratively with stakeholders from Brand and Marketing teams (for content) and Group Communications (for platform) to create cohesive, effective digital journeys for our customers. We're a forward-thinking team that values innovation, data-driven decision making, and continuous improvement.About YouYou're a digital marketing professional with a keen eye for detail and a passion for creatingexceptional user experiences. You thrive in collaborative environments but can also workindependently to deliver results. You understand how to translate business objectives intoeffective digital experiences and are constantly looking for ways to optimize and improve basedon data and insights.We are looking for candidates who meet these requirements:

Bachelor's degree (or equivalent) in marketing, communications, digital media, or related
field
5+ years of experience in website content production, publishing workflows, and CMS
usage in a B2B environment
Strong hands-on experience building campaign, product, and event pages using reusable
templates and structured components
Proven ability to manage website requests and timelines, working across teams to deliver
high-quality web content
Solid understanding of user experience, web design principles, and mobile-first best
practices
Experience using data and UX insights to improve website performance
Good written and spoken English
A team player with a collaborative approach

These are additional nice to haves:

Familiarity with behavioral science and AI in website optimization
Comfort in guiding and supporting other regional website managers on CMS enablement
Self-motivation and willingness to learn and adopt new technologies related to digital experience

About Swiss ReSwiss Re is one of the world's leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. We cover both Property & Casualty and Life & Health. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world.Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience.Keywords:
Reference Code: 135059

Swiss Re

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