Basic Job Purpose : The Assistant Director of Commercial is a strategic and operational role responsible for supporting the commercial leadership of the hotel. The role is central to driving revenue performance across all business units - including Rooms, Events, F&B, Spa and other ancillary services - through effective sales, marketing, distribution and revenue management strategies. The Assistant Director works closely with the Director of Commercial and other department heads to align commercial initiatives with the hotel's overarching business goals, ensuring optimal positioning, market share growth and profitability. Roles & responsibilities: Strategic Commercial Planning Assist in the development and execution of the hotel's annual commercial strategy, encompassing sales, marketing, revenue and distribution. Monitor and analyze key performance indicators (KPIs), market conditions, and industry trends to identify growth opportunities. Participate in weekly strategy meetings and contribute to the long-term vision for commercial success. Help manage strategic partnerships, brand collaborations, and third-party relationships, to maximize exposure and revenue. Revenue Management & Optimization Collaborate with Revenue Team to optimize pricing, inventory, and distribution across all channels (OTA,Direct, GDS, Wholesale). Analyze demand patterns, booking pace, pickup trends and competitor pricing using tools such as STR, OTA Insight, or similar. Support daily, weekly, and monthly forecasting and budgeting processes. Contribute to segmentation strategy (corporate, MICE, leisure, groups, etc) to drive optimal revenue mix. Sales Leadership & Client Relationship Management Supervise and support the Commercial team in prospecting, converting, and retaining accounts across all segments. Maintain relationships with key corporate, MICE, and travel trade clients. Participate in business reviews, site inspections, sales calls, and trade shows as needed. Set KPIs and monito the Commercial team's productivity and effectiveness through CRM systems. Marketing & Digital Strategy Joint oversee on implementation of digital marketing initiatives including SEO, SEM, email campaigns, and social media aligned with brand guidelines. Analyze ROI on marketing activities and adjust strategy as needed. Financial Planning & Reporting Assist in preparing he commercial department's budgets, forecasts, and performance reports. Track ROI on sales and marketing activities, campaigns and initiatives. Provide regular updates to the Director of Commercial and executive leadership on performance, risks, and opportunities. Team Management and Development Lead, mentor and develop members of the commercial team to achieve performance objectives and career growth. Support recruitment, onboarding, and training initiatives for Commercial team members. Promote a collaborative and high-performance team culture aligned with company values. Stakeholder & Owner Relations Prepare commercial updates and performance reports for hotel ownership or senior management. Skills & experience: Qualifications Bachelor's Degree in Hospitality Management or related Professional certification Demonstrated experience in a commercial leadership role Strong understanding of revenue management principles, sales strategies, digital marketing practices. Experience Minimum 10 years experience of progressive experience in hotel sales, revenue management or marketing, preferably in large room key inventory & MICE hotel property Skills Familiarity with hotel systems such as Opera PMS, Amadeus - Sales Force (CRM) & Delphi, IDeaS/DUETTO (RMS), and STR reporting tools. Key Competencies Strategic thinking and commercial acumen Analytical mindset with strong attention to detail Effective leadership and team management Excellent communication and presentation skills Results drive and proactive approach Ability to manage multiple priorities in a fast- paced environment Customer-centric and relationship-oriented Show more Show less