Product Manager (Pharma)
B. Braun
- Petaling Jaya, Selangor
- Permanent
- Full-time
- Develop, implement and evaluate marketing plans) and strategies for existing and new products.
- Develop marketing, sales and promotional tools and ensure compliance to company guidelines and relevant legislation in order to achieve marketing and sales goals.
- Manage the elements of the product and marketing mix to achieve the sales and profit objectives of the portfolio.
- Conduct field visits with Sales Representatives or Area Sales Managers to collect feedback on current campaigns and market conditions/ needs.
- Monitors and analyse competitor products and marketing activities for key competitors, develop and maintain the competitor profiles.
- Develop counter strategy in-line with marketing plan and implement accordingly.
- Develop relationships with appropriate customer groups and professional working bodies.
- Identify and develop positive relationships with Key Opinion Leaders through regular interaction and customer visits.
- Support the sales and education team with in-service education for customers when required.
- Support sales activities within key hospitals as per agreed sales and marketing strategies.
- Provide leadership and marketing direction to the sales team in sales activities and projects as agreed and established with Sales Management.
- Evaluate and observe demonstrated use of product knowledge when working with Products Application Specialists, Sales Representatives and Area Sales Managers.
- Establish and maintain positive relationships with suppliers to facilitate the timely exchange of product information. This includes global marketing & sales teams.
- Provide relevant feedback and suggestions for products improvements based on market feedback.
- Co-ordinate any product trials for market evaluation where applicable.
- Be involved in all aspects of budget planning for all products and activities. Measure success of investment outcomes in line with forecast.
- Support in the preparation of product and pricing information for formalised tender, special pricing and contract submissions.
- Compliance and Legislation
- Ensure all company and industry guidelines, Code of Conduct, relevant legislation is adhered to.
- To be aware of OA system, policies and responsibilities.
- Support the Regulatory Affairs team in meeting the local regulatory requirement for all pre and post market activities.
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- Strong presentational skills, capable of summarizing and communicating key information
- Excellent project and time-management skills with the ability to multitask and meet deadlines while maintaining a high level of attention to detail.
- Ability to think analytically and strategically when planning