Fashion Marketer

  • Petaling Jaya, Selangor
  • Permanent
  • Full-time
  • 21 days ago
Job Responsibility Develop and execute integrated, seasonal marketing plans across digital, social, email, PR, and events. Own the brand voice and visual identity, ensuring consistency across all channels. Lead our social media strategy (Instagram, TikTok, Pinterest, etc.), creating engaging content and fostering community. Manage influencer partnerships, PR outreach, and media relations to amplify brand awareness. Oversee email marketing campaigns, driving engagement and conversion. Analyze campaign performance, derive insights, and optimize strategies for maximum ROI. Collaborate closely with design, e-commerce, and sales teams to ensure alignment. Manage the marketing budget effectively. Stay ahead of fashion trends, digital marketing innovations, and competitor activities. Job Requirements 3-5+ years of marketing experience within the fashion industry (required). A proven track record of developing and executing successful fashion marketing campaigns. Deep understanding of the fashion market, trends, and target consumer behavior. Exceptional visual aesthetic and storytelling ability. Expertise in social media platforms (organic & paid), email marketing, and content creation. Strong analytical skills and proficiency with marketing analytics tools Excellent written and verbal communication skills. Experience with PR, influencer marketing, and event coordination (highly desirable). A proactive, creative, and results-driven mindset. Job Benefits EPF SOCSO Medical benefits Yearly bonus Show more Show less

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