Digital Marketer Cum Content Creator (Prefered Mandarin Speaker)

• 1-4 years of solid execution and operational experience in digital marketing or related fields.
• Proven experience in developing and executing digital advertising campaigns across multiple platforms.
• Creative mindset with a strong understanding of content development (video, imagery, copywriting) across different stages of the marketing funnel.
• Strong commercial awareness with insights into market, consumer, and retail trends, and the ability to provide accurate recommendations to the business.
• Problem-solving skills with a focus on continuous process improvement.
• Fast learner, adaptable to various platforms and tools.
• Capable of managing multiple projects and priorities simultaneously.
• Passionate about digital marketing, eager to learn and grow in the field.
• Self-motivated, data-driven, and results-oriented.
• Proactive, responsible, and strong in communication skills.

• Diploma or higher in Marketing, Advertising, Communications, New Media, or related fields, or equivalent professional experience.
• Proven ability to set up and optimize paid campaigns on platforms like Meta, Google, and TikTok.
• Proficient in Meta Ads Manager (Facebook Business Suite), Canva, CapCut, etc.
• Solid understanding of key digital marketing metrics (CPL, ROI, CTR, A/B Testing, etc.).
• Strong analytical skills with the ability to interpret data from tools such as Facebook Ads and Google Ads to inform decisions.
• Language proficiency in Mandarin and English (written and spoken).

• Proven track record of successful ad campaigns (e.g., increased leads, reduced CPL).
• Experience in marketing within the education industry.
• Experience managing full marketing campaigns from planning to execution.
• Familiarity with AI content tools (e.g., ChatGPT, Deepseek) is a plus.
• Knowledge of emerging platforms like Xiaohongshu (XHS) and TikTok is an advantage.
• Basic skills in video editing and graphic design are a plus.

• Plan, execute, and manage paid media campaigns across social media platforms.
• Monitor, measure, report, and analyze campaign performance data to derive actionable insights and optimize advertising spend.
• Create and present comprehensive reports on campaign performance, including key metrics and recommendations for improvement.
• Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
• Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
• Work closely with creative and content marketing teams to develop digital strategies and content aligned with broader campaign goals and business objectives.
• Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
• Support and contribute to the digital demand generation strategy by developing and executing inbound and outbound tactics (email campaigns, landing pages, forms, CTAs, workflows).
• Plan and create short-form content (videos, reels, visuals, captions) for platforms such as Facebook, Instagram, TikTok, and Xiaohongshu.
• Draft compelling captions, ad copy, and headlines aligned with brand voice and campaign goals.
• Collaborate with design/video teams to produce visually consistent brand content.
• Research trends, hooks, and formats to enhance content performance.
• Ensure consistency in tone, messaging, and storytelling across platforms.

• Public transport accessible
• Performance bonus
• Annual company trips
• Team building activities
• EPF & SOCSO

Maukerja