AVP, Customer Engagement & Content Marketing
OCBC Bank
- Kuala Lumpur
- Permanent
- Full-time
- Create and execute comprehensive 360 B2B marketing campaigns, including but not limited to social media, email, SEO, SEM, display advertising, content marketing and offline activation that delivers against acquisition and/or retention objectives.
- Drive lifecycle marketing and personalised customer communications, to grow revenue and engagement among existing clients and convert them to long term high value customers.
- Define and develop the communication strategy to grow product usage by identifying upsell and cross-sell opportunities and ensure continuously adoption and usage.
- Drive business cadence through robust measurement and tracking of initiatives, optimizing the communication strategy and operational plans.
- Monitor and stay up-to-date on the latest trends and best practices in digital marketing.
- Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.
- Plan, manage and execute effective & timely Go-To-Market plans.
- Minimum of 5 years of experience in digital marketing.
- Strong understanding of 360 B2B marketing, including social media, email, SEO, SEM, display advertising, and content marketing.
- Strong analytical skills, with proficiency in using Adobe Analytics and website content management systems Excellent communication (English & Mandarin(preference), interpersonal skills and stakeholder management.
- A team player with strong communicating skills with the ability to convey complex ideas in clear concise manner verbally and in writing and must be comfortable with business and technical discussion.
- Ability to think, plan and execute through self-motivation and independence navigating in a fluid and ambiguous situations and comfortable working on multiple projects simultaneously in an organised way.
- Prior experience in banking and finance industry a plus.