The Head of Sales & Parents Relations leads the strategic growth of ACE EdVenture Group through both sales excellence and deep, trust-based relationships with parents. This dual role combines enrollment-driven strategy with high-touch relational care, turning parents into advocates, not just customers. This role is responsible for: Meeting enrollment and revenue targets Leading internal and external sales teams Designing and executing a structured Parents Relations function that nurtures satisfaction, loyalty, and referrals Ensuring every parent touchpoint-from first inquiry to graduation-feels intentional, empowering, and aligned with ACE's mission Duties and Responsibilities Sales Leadership & Revenue Generation Define and implement the school's sales strategy to achieve enrollment and revenue targets Lead, train, and mentor internal and external sales teams Collaborate with marketing and academic teams to create cohesive campaigns and messaging Shorten the sales cycle through optimized lead handling, CRM strategy, and high-converting processes Identify and expand new sales channels, including partnerships and corporate tie-ups Design and oversee incentive structures and aggregator/agent programs Translate revenue targets into achievable KPIs for the team Parents Relations & Retention Establish and lead a structured Parents Relations Department Design and execute the Parent Journey from onboarding to offboarding, with mapped touchpoints across all major milestones Develop systems to proactively gather parent feedback, monitor satisfaction, and track sentiment Resolve parent concerns with empathy, speed, and follow-up Lead initiatives that educate and align parents with ACE's innovative philosophy (e.g. workshops, meet-the-founder sessions, behind-the-scenes content) Collaborate with Academic & Ops teams to prevent issues before they arise and maintain transparency during change or crisis Advocacy, Referrals & Cross-Selling Convert satisfied parents into brand advocates through referral programs and community engagement Curate upsell journeys for premium programs (Study Coaching, Biosphere, Camps, etc.) Track and grow the school's parent-based word-of-mouth marketing Identify emerging needs among parents that can lead to new services or value-adds Requirements and Skills Proven track record in sales leadership, preferably in education, hospitality, or customer-experience-driven industries High emotional intelligence and interpersonal skills with a customer-first mindset Strong background in CRM systems, lead generation, and pipeline conversion Experience designing customer or parent journeys is a strong advantage Excellent problem-solving, negotiation, and de-escalation skills Passion for education and alignment with ACE's vision to nurture future-ready learners Comfortable presenting to both parents and leadership teams Strategic thinker who also enjoys being hands-on with execution Show more Show less