Group Brand Marketing Executive
Frasers Group
- Petaling Jaya, Selangor
- Permanent
- Full-time
- Plan and strategize best ways to grow group brand awareness and credibility in the market. Specifically focusing on Slazenger, Karrimor, Everlast, USA Pro, Jack Wills
- Assist, coordinate and execute all brand marketing campaigns, events, promotions, contest, launches throughout the campaign.
- Build a strategy around group brand ambassadors, product seeding.
- Leverage on loyalty program and community activation to grow group branding.
- Source, plan and execute different activations and partnerships within sports communities.
- Strategize how to get more brand awareness and product sales across Retail stores and E-com sites (nationwide)
- Handle all documents related processes related to job tasks requested.
- Prepare related reports for supervisor.
- Conduct market research to evaluate trends, brand awareness and competitors' activities.
- Source new advertising opportunities
- Any other assignments as directed by immediate superior as and when required.
- At least Diploma in Business Management/ Marketing or similar discipline couple with at least 4 years experiences in similar business within Retail Industry.
- Background of understanding how to launch a new brand and grow it within Malaysia or SE Asian market.
- Good computer literary especially in excel, words and PowerPoint.
- With good communication, presentation, and persuasive skills.
- With entrepreneur and business mindset.
- Can do attitude.