Assistant Sales Manager - Catering & Events

• Manages all functions of the Conference and Banquet operations to achieve the optimum departmental revenue targets.
• Support Director of Events in managing the day to day to ensure smooth team operations.
• Conducts sales visits, telephone calls, writes letters, sends emails and extends invitations to clients to visit the hotel.
• Follows up on all enquiries.
• Analyses historical and other statistical information.
• Entertain clients with the object to secure business or strengthen ties when required.
• Negotiate terms pertinent to the sale of conference and banqueting services.
• Conduct site inspections and tour familiarizations.
• Conduct client interviews.
• Attends trade shows, exhibition to market & promote event spaces when required.
• Establish leads from newspapers, magazines, relevant industry documents and follow up.
• Maintain a regular pattern of sales calls.
• Maintain regular contact with IHG regional hotels and Key Accounts Sales team networks.
• Monitor competitor activities and use information when developing strategies.
• Develop and maintain contact with business generations, meeting and convention planners, visitors/convention Bureau/ travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to hotel business.
• Assist in the co-ordination of conference sales/promotional events and activities.
• Assist in the operation of banquet functions.
• Issuance of Banquet Event Order & Group Resume on timely manner.
• Liaise with Reservations on group room block and individual travellers reservations.
• Conducts daily briefings and other meetings as needed to obtain optimal results.
• Handles administrative works and keeps up-dated files on the following Conference matters including:

• Past, present and future events.
• Menus and beverage lists.
• Finance.
• Standards.
• Personnel and Training.
• Entertainment.
• Meetings.
• Other hotels Conference and Banqueting operations.
• Projects.
• Material and Equipment.
• Miscellaneous.
• Liaise with the Purchasing Manager for any purchases needed for the Events department.
• Liaise with the Graphic Department and Print Shop or external agencies to produce art work and printed material needed for the Conference department.
• Monitors local competitors and compare their operation with his/her operation.
• Solicits business and follow up on referrals and potential sales leads.
• Keeps aware of trends, systems, practices and equipment in audio visual through trade literature, hotel show and site visits.
• Works with Manager in the preparation and management of the Department's budget.
• Perform other duties as assigned.

• Bachelor's degree / higher education qualification / equivalent
• Minimum of 1 years related experience or 2 years Sales & Marketing/ Events Operation experience including management experience, or an equivalent combination of education and experience.
• Strong knowledge of local businesses and business trends required.
• Must speak local language(s).
• Other languages preferred.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests.
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay.
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs.
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner.

IHG Hotels & Resorts