Senior Marketing Manager

• Brand Leadership: Craft and refine our brand strategy to establish and maintain a leading position in the affiliate marketing industry. Ensure consistent brand messaging across all channels.
• Publisher Recruitment: Develop and execute targeted marketing campaigns to attract and onboard high-quality publishers to our platform, utilizing a mix of digital marketing techniques, events, and direct outreach.
• Program Promotion: Collaborate with our affiliate managers to create compelling campaigns that highlight the benefits of specific affiliate programs, driving publisher interest, participation and, ultimately, revenue.
• Content Strategy: Oversee the creation of engaging content that educates potential and existing publishers about affiliate marketing, our platform's features, and the advantages of our affiliate programs.
• Data-Driven Marketing: Leverage analytics and data insights to guide marketing strategies, optimize campaign performance, and achieve recruitment targets.
• Stakeholder Collaboration: Work closely with internal teams, including product development, affiliate management, and customer service, to ensure a cohesive and integrated approach to marketing and brand development.
• Industry Presence: Represent the company at industry events, conferences, and in media appearances, enhancing our visibility and establishing thought leadership in the affiliate marketing space.
• Ownership: Own and manage the overall annual marketing budget, alongside Involve's marketing calendar to ensure timeliness of campaigns and initiatives across all channels
• Team Leadership: Lead, mentor, and expand the marketing team by defining clear marketing objectives and KPIs, while fostering a culture of excellence, innovation, and continuous learning.

• Bachelor's degree in Marketing, Business, or a related field
• At least 5-7 years of marketing experience, with a proven track record in digital marketing, brand management, and campaign execution.
• Strong understanding of the affiliate marketing industry and experience working with or for affiliate networks.
• Exceptional leadership skills with the ability to inspire and drive a team towards achieving shared goals.
• Proficient in using marketing analytics tools and platforms to measure performance and inform decision-making.
• Excellent communication and interpersonal skills, with the knack for building relationships with publishers, partners, and internal teams.
• Creative thinker with a strategic mindset, capable of developing innovative marketing strategies that drive growth and engagement.

Involve Asia