About us Endowus is Asia's leading independent digital wealth platform. With entities licensed by the Monetary Authority of Singapore, and Securities and Futures Commission of Hong Kong, Endowus is the first digital advisor in the region to span personal savings, private wealth and public pension (CPF & SRS in Singapore), helping investors grow their money with expert advice and access to institutional financial solutions at low and fair fees, through a personalised digital wealth experience. The Endowus Group comprises Endowus' licensed companies, Endowus Singapore and Endowus Hong Kong, as well as Hong Kong-based multi-family office Carret Private. Today, the Endowus Group serves tens of thousands of clients with assets over US$4 billion, and is one of the largest independent wealth managers in Asia. The people you will work with The team has deep domain knowledge in finance and technology, bringing together decades of experience at tech companies and financial institutions. We practise inclusion and treasure our diversity in background and experience. A diverse team is our biggest asset and we look for people who share our belief in Endowus' clear mission. Roles & Responsibilities Endowus is seeking a Content Strategist to join our team. It's an exciting opportunity for an ambitious, inquisitive, self-driven writer who seeks to work in a fast-growing FinTech company and lead the industry by producing compelling and empowering content to help individuals make well-informed decisions to invest better for the future. The Content Strategist will report to the Content Lead and be involved in driving the development of all content communication assets and channels to amplify the Endowus brand and further nurture conversation and engagement. The ideal candidate is passionate about personal finance, and investing and familiar with SEO best practices. The candidate should also have a lively and engaging writing style, capable of simplifying complex topics for diverse audiences, including beginners in investing. Ideate and create diverse content formats for Endowus' owned channels, expanding the reach of content from desktop to mobile. Crystallise product-market fit with a viable content strategy, stringing key investment concepts with personal investing goals Establish knowledge management processes and SEO best practices for content longevity. Identify target audience, and translate insights into clear strategic outcomes. Collaborate with the Brand to deliver timely and engaging content and the Growth Marketing team to proactively use data insights to optimise content's commercial impact. Partner with content platforms, editorials and affiliates, to strategise seasonal, strategic and search-optimised content to drive engagement. Stay abreast of industry developments and adapt content strategies based on market intelligence and competitor feedback to remain market-relevant and client-first. Requirements & Qualifications A bachelor's degree, and 4+ years of relevant working experience You must have a valid work visa to be based in Malaysia as no visa sponsorship will be provided Knowledge and interest in personal finance and investing will be a plus. Advanced and proven writing ability, with a keen understanding of what constitutes high-quality content Strong design thinking, problem-solving, and communication skills Organised, detail-oriented, and self-driven with excellent time management History of stakeholder management Teamwork focus Ability to adapt quickly to the fast-paced start-up environment Investors, recognition and licensing Founded in 2017, Endowus has raised a total of US$95 million in funding from investors such as Lightspeed Venture Partners, UBS Next, EDBI, Prosus Ventures, MUFG Innovation Partners, Citi Ventures, Singtel Innov8, SBVA, Samsung Ventures, Z Venture Capital, some of the largest Family Offices in Asia, and the founders and employees of Endowus. Endowus' leadership and growth have been recognised by the industry and it has attained numerous awards including, Singapore's Best Digital Wealth Management, CEO of the Year (Asia Asset Management's Best of the Best Awards 2023), Singapore's Best Digital Wealth Management Experience (The Asset Triple A Digital Awards 2023), and Startup of the Year and WealthTech of the Year (Asia FinTech Awards 2022). Endowus is also among the firms named in the World Economic Forum's Technology Pioneers 2023, Forbes' '100 to Watch' list for 2022 and LinkedIn Top Start-ups 2022. The Endowus Group comprises Endowus' licensed companies in Singapore and Hong Kong, as well as Hong Kong-based Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over S$6 billion it is one of the largest independent wealth managers in Asia. From a combination of 100% trailer fees rebates as direct cashback to clients, savings from the access to institutional share class and exclusive funds, Endowus has created more than S$40 million in savings for its clients.