Advertising & Promotions Manager

• Oversee the Advertising & Promotions and Concierge teams to ensure operational efficiency, effectiveness, and a high standard of professionalism.

• Design and implement marketing strategies to meet organizational goals and targets.

• Optimize resource allocation and monitor departmental financial performance.

• Develop and execute Advertising & Promotions campaigns and marketing calendars to support mall growth and business objectives.

• Manage campaign budgets effectively to maximize return on investment.

• Drive revenue generation through promotional spaces, media sites, and advertising opportunities.

• Establish and nurture external partnerships to amplify promotional efforts and publicity.

• Collaborate with tenants and stakeholders to align marketing initiatives and improve tenant retention.

• Enhance customer loyalty by delivering personalized and targeted communication.

• Conduct market research to identify trends and demographics, refining marketing strategies accordingly.

• Provide detailed reports on Advertising & Promotions plans, budgets, and execution progress.

• Analyze competitor activities to gain strategic insights and maintain a competitive edge.

• Track key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and ROI.

• Ensure marketing efforts align with the brand’s overall strategy and strengthen community presence.

• Build and maintain partnerships with local businesses for collaborative and co-branded promotional activities.

• Manage digital marketing initiatives, including social media, content creation, email campaigns, and online advertising.

• Plan and execute events and promotions to increase foot traffic and enhance brand engagement.

• Develop and implement crisis communication strategies to protect and maintain the brand’s reputation.

• Stay informed about the latest marketing trends and innovations to improve engagement strategies and operational efficiency.

• At least 8 years of professional experience in the retail mall or commercial retail sector.

• Demonstrated strong leadership abilities, excellent communication and negotiation skills, and effective problem-solving capabilities.

• Skilled in analysing market trends and understanding consumer behaviour.

• Highly adaptable, with a focus on achieving results and driving success.

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