Assistant Marketing Manager, Malaysia
Benefit Cosmetics
- Klang, Selangor
- Permanent
- Full-time
- Co-own Malaysia Marketing Budget together with RMM to manage marketing budget, spend budget wisely and based on local priorities to drive maximum ROI, and ensure monthly phasing is followed with no overspend/underspend on FY budget.
- Work closely with suppliers and vendors to ensure timely submission of invoices and minimize monthly phasing deviations.
- Plan and execute public relations strategies for the brand and manage excellent relationships with media, influencers, and makeup artists.
- Develop event concepts and proposals to achieve brand ambition and objectives.
- Work closely with third-party vendors to execute PR campaigns and event activations.
- Align with Regional Digital & Ecom Manager and media owners to develop effective media strategies, prioritizing Tiktok and Instagram, and optimize media spend
- Grow social channels followers and engagements, prioritizing Tiktok and Gen Z target audience.
- Collaborate with content creators and NBBA to deliver localized content that is locally relevant and supports social goals
- Our social media calendar & communication assets, work as the gatekeeper to ensure the social approach and its content are compliant with legal requirements, respect brand DNA, and achieve KPIs
- Define and develop local marketing strategies in line with Regional priorities and business ambitions
- Manage 360 end-to-end go-to-market plans by channel, ensure smooth execution and coordination with cross-functional teams to drive recruitment and retention of customers
- Pro-active in conducting consumer facing trade marketing activations at B&M sales floor, elevate in-store experiences and to create buzz and brand desirability
- Responsible for the management of samples, TOA forecast and usage, budget, and monitoring in partnership with internal stakeholders
- Analyze competitors and market trends to identify any areas of opportunity and risks.
- Own Malaysia Marketing Calendar, partner with Commercial Team to support retailer sell-in, provide necessary marketing information to drive brand and category’s growth
- Analyze and review the performance of marketing initiatives by providing reports on the performance of campaigns.
- Coordinate with Key Accounts and Commercial Team to prepare for retailer meetings, set up, and other preparations.
- Lead the deployment of in-store activation materials according to marketing initiatives
- Regular alignments with Ecom & Etail Team to ensure brand synergies and executions
- Degree holder in Business / Marketing or equivalent
- Experienced senior Marketing Executive with at least five years of marketing experience in the beauty/luxury industry, ready to step up to the responsibility as an Assistant Marketing Manager role
- Social and digital savvy
- Highly proficient in Photoshop, Illustrator, and Microsoft Office, competent in developing/edit/creating actual creative digital content
- Ability to work independently, multi-task, and work on multiple projects and executions concurrently
- Team player and committed to work in a fast-paced retail environment
- Excellent written, communication, and interpersonal skills.
Be part of the legacy of LVMH and Benefit Cosmetics, and join us in shaping the future of beauty and fragrance.Benefit Cosmetics is an equal opportunity employer, embracing diversity and encouraging candidates from all backgrounds to apply.