Livestream Marketing Executive - Shopee Official Account (OA)

• Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets
• Monitor key performance metrics of livestream shows, and generate post-campaign reports for actionable improvement.
• Work closely with internal teams (e.g. Marketing, Business Development, KOLs, Affiliates and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales
• Coordinate with internal stakeholders to manage setup requirements for campaign assets, vouchers, and coins requests.
• Coordinate livestream scheduling and maintain strong working relationships between Shopee Business Development teams, and key on-air talents (including Hosts, KOLs, and Affiliates), ensuring clear and consistent communication at all times
• Support livestream production by assisting with production curation, SKU selection and performance analysis to drive commercial growth for the business.

• Bachelor's Degree, Background in marketing or business management preferred.
• Fresh graduates with an interest in e-Commerce; or 1-2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
• Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets
• Strong communication and interpersonal skills to manage stakeholders and partners
• Good project management skills: Able to cascade and manage timelines so all deliverables required for executions are completed on schedule
• Excellent organizational, analytical, and problem-solving abilities
• Able to support execution of livestreams outside regular working hours.
• Familiar with navigating popular e-commerce & livestreaming platforms.

Shopee