
Marketing Communications (Digital) Specialist
- Serdang, Kedah Selangor
- Permanent
- Full-time
- Plan and execute the content calendar across LinkedIn, YouTube, X (Twitter), and the website to strengthen brand voice, showcase market leadership, and reinforce product value.
- Collaborate with marketing team and the designer to plan and produce high-quality short-form and long-form content that supports an Always-On strategy, maintains brand consistency, and aligns with platform-specific formats and behaviours.
- Manage updates to website content, including product pages, announcements, and customer stories.
- Coordinate internal communications such as employee updates, campaign highlights, and announcements - helping to build internal visibility and strengthen employee engagement across the business.
- Monitor performance of digital channels using tools like HubSpot, Google Analytics and native platform insights, including web traffic, bounce rate, impressions and engagement
- Report on key metrics regularly and share clear recommendations to improve reach, content effectiveness and audience engagement
- Coordinate with external agencies to support SEO and paid activities (e.g. PPC or paid social), and track overall effectiveness
- Support A/B testing and apply insights to continuously improve content and channel strategy
- 3+ years' experience in digital marketing, communications, or content-focused roles
- Strong grasp of social media content strategy to drive audience growth, engagement and consistent brand presence
- Strong writing and messaging skills, with the ability to adapt tone and format for different channels Experience managing content across LinkedIn, YouTube, X (Twitter), and website (WordPress)
- Familiar with HubSpot or similar tools for content scheduling, analytics and campaign support
- Comfortable working with designers, product, marketing team, and external agencies to deliver on-brand, engaging content
- Confident using basic analytics tools (e.g. GA4, HubSpot, social insights) to monitor performance and provide clear reporting