Product & Business Development Manager (Pharma)- Hospital Care / Women’s Health
- Selangor
- RM 168,000 per year
- Permanent
- Full-time
Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.Responsibilities:Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution. This position covers the Malaysian market.Marketing Planning (40%):
- Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Prelaunch preparedness and go to market strategies)
- Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.
- Development of the annual brand business and budget plan, strategy & objectives
- Develop and plan resource allocation effectively to address changing market dynamic and competitions
- Develop patient flow and product forecast based on the product analysed
- Conduct market insights for new product (market data analysis, gather insights from HCPs)
- Build business case for the new portfolio encompassing the pharma range (prescription drug), and consumer health
- Perform business pitch to the principals
- Formulate, direct and coordinate all customer segment marketing activities and tactics to launch and promote the brand, working with agencies and cross functional partners.
- Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy
- Manage brand budget efficiently
- Timely development of promotional program/ materials that enables effective delivery of marketing messages
- Support CMEs & conduct product trainings to field-force
- Bachelor’s Degree in Science. Proficient in English.
- Minimum 2-3 years of PM experience in pharma MNC
- Past experience working in generic company (as sales representative or PM)
- Has knowledge in these key healthcare channels: GP, private hospital, public hospital and retail pharmacy
- Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.
- Able to demonstrate new pilots in the areas of digital and analytics
- Detail oriented and having the ability to actively listen.
- Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.
- Strategically focused, results oriented with strong problem-solving skills