Customer Propositions Marketing, Principal
AIA
- Kuala Lumpur
- Permanent
- Full-time
- Plan, craft [proposition and brand team-art work & copy write], and supervise closely a timely roll-out of the agreed sales tools [iCari materials] to support the identified product(s).
- Ensure the understanding and better agreement from the distributors on the sales tools developed.
- Work with Product & Proposition Team Lead to improve the existing marketing materials or the sales tools as needed to improve the efficiency of the materials.
- Responsible to capture market intelligence, perform product competitive analysis, craft the product materials and share it with the distribution teams to help support sales.
- Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product improvement consideration.
- Education in Actuarial Science (highly preferred) or Marketing.
- Preferably with minimum 8 years of relevant working experience in the insurance industry, combination of product development, product marketing, channel marketing and training.