Channel and Category Sales Planning Lead (Telco Industry)

Selangor
RM 240,000-276,000 per year
Permanent
Full-time

2 months ago
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Lead a high-impact team responsible for crafting scalable, data-backed channel strategies that fuel acquisition, drive profitability, and expand market footprint across a nationwide network of dealers and retail partners.

Lead the development of channel roadmaps aligned with business priorities across multiple product segments
Oversee segmentation, resource planning, and incentive architecture for external retail partners
Build and manage operating models that link dealer economics to growth, quality, and retention metrics
Identify new growth pockets across urban and regional markets; drive the expansion of independent retail touchpoints and new format stores
Lead initiatives to enhance cost efficiency and streamline partner acquisition processes
Introduce new partner formats and test alternative models to accelerate reach and service availability
Establish performance dashboards and lead quarterly business reviews on retail channel performance
Partner with data teams to use conversion funnels, activation trends, and quality metrics to course-correct strategies
Continuously evaluate program ROI and drive improvements in net customer growth and cost-to-serve
Collaborate closely with territory sales leaders to ensure alignment and operational execution across the country
Interface with commercial, product, and finance stakeholders to deliver integrated go-to-market strategies
Champion a consistent field rhythm across regions through coaching, review cadences, and tools adoption
Spearhead programs focused on digitization of dealer tools, partner onboarding, and incentive workflows
Establish scalable governance structures to uphold channel integrity, compliance, and performance discipline
Launch capability-building frameworks for frontline and partner success

Drive nationwide channel strategy in a leading telco companyOwn key revenue levers and scale influence

Bachelor's Degree in business, marketing, or related field. MBA is a plus.
At least 10 years of working experience in channel sales, retail planning, or commercial operations. (Experience in the telecommunications industry is preferred; FMCG GT sales candidates are encouraged to apply.)
Demonstrated experience managing distributed sales networks or multi-tier dealer ecosystems.
Deep commercial acumen, comfortable working with channel P&Ls, commission models, and dealer ROI frameworks.
Strong analytical and strategic skills with the ability to convert market signals into actionable insights.
Excellent leadership, communication, and stakeholder management capabilities.

One of the top leaders in Malaysia's telecommunications industry, known for its wide-reaching network, innovative digital services, and strong customer base across mobile, broadband, and enterprise segments. With a nationwide presence and a focus on driving digital transformation, the company is at the forefront of delivering connectivity and next-generation solutions to millions of Malaysians. It offers a dynamic, fast-paced environment with a strong emphasis on performance, growth, and nationwide impact.Opportunity to lead national-scale initiatives that directly impact revenue, customer acquisition, and network expansion with one of market leaders in telco industry.

Michael Page