Email Marketing Manager

Hyred

Kuala Lumpur
Permanent
Full-time

1 month ago
Apply easily

About the clientFounded in 2019, our client brings you front seat access to the worlds top experts in business, entrepreneurship, career development & biohacking.They are built on more than 30 years experience spanning through renowned companies and products like Google Home, Android, YouTube broadcast, Apple TV, Pixel Phone, Nike, Coca Cola, Meta & many more.They host members only networking events in major cities all year long, offering an exclusive opportunity to network with like-minded entrepreneurs.Their digital community gives you access to private lobbies with more than 15000 engaged members and experts in over 72 countries.RoleThey are seeking an experienced and strategic Email Marketing Manager to lead their marketing efforts. The ideal candidate will have at least 5 years of proven track record of developing and executing successful email marketing campaigns, managing a team, and driving measurable results. As the company's Email Marketing Manager, you will be responsible for overseeing, developing and implementing email marketing campaigns and strategies that align with their business objectives, enhance customer engagement, and drive revenue growth.Responsibilities

Develop and execute the overall email marketing strategy aligned with company's objectives.
Create a comprehensive email marketing plan, including segmentation, targeting, and messaging strategies.
Collaborate with cross-functional teams to integrate email campaigns with overall marketing initiatives.
Create and manage end-to-end email campaigns, including copywriting, design, and scheduling.
Ensure email campaigns comply with industry regulations and best practices.
Implement A/B testing to optimize email performance and engagement metrics.
Monitor and analyze key performance indicators (KPIs) to refine and improve campaign effectiveness.
Manage and segment email lists for targeted campaigns.
Monitor and maintain email deliverability, ensuring emails reach the intended recipients.
Implement strategies for list growth and subscriber retention.
Collaborate with content creators and designers to develop compelling and relevant email content.
Craft persuasive and engaging copy that aligns with the brand voice and messaging.
Implement marketing automation workflows to streamline and optimise our email communications.
Personalise email content and campaigns based on our customer data and behaviors.
Generate and analyse reports on email campaign performance, providing insights and recommendations.
Regularly communicate key metrics and results to stakeholders.
Stay current with email marketing trends, best practices, and industry regulations.
Ensure all email communications comply with relevant data protection and privacy regulations.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
At least 5 years of proven experience as an Email Marketing Manager or in a similar role.
Proficiency in email marketing platforms and marketing automation tools such as Klaviyo.
Strong analytical skills with the ability to interpret data and trends.
Excellent written and verbal communication skills.
Knowledge of email marketing best practices and industry regulations.
Knowledge in tools like Slack and Google Workspace.
Has own equipment for work, with reliable connection and back up.
Creative mindset with the ability to develop innovative and effective campaigns.
Detail-oriented and highly organized.

Working conditions:

Remote
Full-time

Benefits

Health Insurance after confirmation
14 Vacation Leaves
14 Sick Leaves
Other paid time off (Maternity, Paternity, Bereavement)
19 Malaysia-based holidays

Hyred